Horizon | We Chose Organic

The marketing team at Horizon Organic commissioned Tom Miller and the Big Pictures team to produce a series of documentary-style commercials that celebrates the passion small family farmers have producing Horizon Organic Milk, and connecting that passion to the consumer. From one shoot in Vermont, we were able to produce several mini documentary-style stories, and a variety of engaging social media content . The main video - We Choose Organic - was viewed nearly a million times on YouTube.

Horizon Organic | We Choose Organic

Horizon Organic | Stories From The Farm - Sonya Whitney

Horizon Organic | Stories From The Farm - The Chapmans

Horizon Organic | Stories From The Farm - Thistle Hill

Tom Miller is an amazing storyteller that has the ability to pull a real human aspect into everything he does. On top of this, he’s is a collaborative partner that approaches all aspects of a project with an open mind and positive approach. Together we were able to develop a creative that far surpassed any expectations.
— Kim Schwartz, Integrated Marketing Strategist

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RMHP | Patient Stories + Commercials