Colavria Hospitality provides management and consulting services for skilled nursing, rehabilitation, assisted living and independent living communities in the Denver area. They needed very high quality videos for their websites that could serve as virtual tours of their locations, and also demonstrate their mission of providing high-quality care with a focus on hospitality, person-centered relationships, and the well-being of each individual.
We identified that the primary target audience for these videos would be the children or caregivers of the potential guests, who would then share with their loved ones, and ultimately schedule a tour. We created a style to express each community's elegance and care, with beautiful sweeping shots, thoughtful writing, a great narrator, and classical music. We kept them short, with a simple call to action.